What is a Marketing Funnel?

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A marketing funnel is a concept that divides the purchasing process into stages. By making good use of the marketing funnel, you can implement measures after analyzing what needs to be improved.

In this article, we will introduce how to use marketing funnels and their types. If you want to use the concept of marketing funnels to increase your sales, please read to the end.

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table of contents

Why are marketing funnels important?
Examples of how to use a marketing funnel
There are three types of marketing funnels
Is the B2C marketing funnel outdated? Here's why
Marketing funnels for B2B businesses are still effective today!
Discover areas for improvement in your marketing funnel and take effective measures
What is a Marketing Funnel?
A marketing funnel is a diagram that shows the steps a customer goes through from the moment they find out about a product to the moment they purchase it.

The diagram is represented by an inverted triangle, and is named "Funnel" because it looks like a funnel. The number of steps decreases as you get closer to the final step, which is the purchase, so it is an inverted triangle.

The marketing funnel is based on AIDMA , which shows the consumer purchasing process , and has many common items.

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