The relationship between user experience and conversion rates

[mouakter14]

At Novicell's design team, we believe that a good user experience is crucial to having a good conversion rate. Let's analyze an example together:


We've all had to go to a supermarket that isn't our usual one. It's a real test of patience. Finding the product we want is not an easy or quick task, and when we do find what we're looking for, the queue is usually long and the cashier is slow. The result is usually always the same: we leave the products there and leave frustrated for having wasted our time. This croatia email listfeeling is the result of a bad user experience, and the same can happen in an online shopping situation.

So how do we know if we’re delivering a good user experience?
This question was what led a retail company to seek our help.

A Spanish retail brand with exclusive online sales contacted Novicell because it wanted to rely less on Marketplace and sell more through its own e-commerce. However, sales on its current website were not what they expected, and their hypothesis was that this was due to the unclear structure of the website, which resulted in a confused user not knowing which direction to take.

Our team recommended conducting a UX audit to validate this hypothesis, detect user friction points on the website , and thus propose conversion improvements.

A UX audit involves analyzing data to detect behaviors and patterns , and talking to users to understand the reasoning behind those actions . In this case, we did a full audit, with the following quantitative and qualitative analyses:

Analyze user behavior with Google Analytics and heat map tools to detect behavioral patterns.
We contrast these patterns with moderated user tests conducted remotely .
Finally, we conducted a heuristic analysis of the website and benchmarked it against the main competitors and marketplaces to identify user experience standards and trends in the industry.

[yadaysrdone]

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