1. Definitions and descriptions
We are talking about articles that allow you to define in depth important terms or concepts associated with your business, those that are essential so that your potential clients can get a clear idea of their needs, their possible alternatives and the type of service or product you offer. Most of these articles are associated with the question "what is it".
Examples of posts about definitions and descriptions:
Lead nurturing for beginners: what is it and what is it used for?
2. Lists
Tips, keys, recommendations, tricks, ideas… Articles organized in list format have a structure that adapts perfectly to the content we usually consume on the Internet, they are easy to read and allow for a quick visual ‘scan’. Without going any further, this post can fit into this type of article.
In any case, it is important that the use of a list makes sense (without it being forced), that there is a logical order (by importance, by popularity, alphabetical, chronological, themati and that it is internally structured in subcategories if the list of elements is too broad.
Examples of posts organized around lists:
12 steps to improve the conversion rates of your corporate website
9 tips for creating an ebook to attract industrial leads
