First of all, you need to know the streamer : what content do they upload? Who is their audience? How often? etc.
It is best to find a streamer who uploads phone number details usa content frequently and consistently , because this almost always translates into a more loyal audience.
It is not necessary to target creators with a high pre-existing following, it is more worthwhile to evaluate the growth prospects of a channel and the synergies of its audience, as well as whether the streamer has accessed a niche audience . This brings greater benefits when it comes to the effectiveness of the campaign, and the necessary budget will be lower.
Above all, it is essential that the streamer has a good relationship with his active audience .
A golden opportunity for brands with a young audience
Marketing on Twitch is an under-explored niche, so it's a golden opportunity to tap into an audience that can't be reached through other channels . Its low ad saturation translates into a golden opportunity to increase brand awareness. On the other hand, the reluctance that YouTube had to overcome regarding branded content has never existed on Twitch; streamers are very receptive to sponsorship offers and have a fantastic ability to integrate advertising into their content.
In addition, the youth of the audience comes hand in hand with its generational audiovisual language, one that we know is very effective because it is the same one used by TikTok. But, unlike the latter platform, Twitch has the advantage that its formats are based on the television classics that brands are already more than familiar with .
In short, Twitch may not fit into your company's current marketing plan, but losing sight of it is a mistake, because in a few years it can enter the advertising landscape with a devastating force. Evaluating your brand's entry into the world of Twitch is common sense, because it is exploiting a potential that the mainstream is not taking advantage of right now. If you want to open a window to a young audience, this is your option.
