How to detect cannibalization

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There is no specific tool that would clearly indicate cannibalization. But if you regularly monitor your site parameters, you will notice some signs that indicate a problem:

Positions for one or more related keywords drop by 5–20 points.
The page is “storming”, that is, it falls out and then returns to the top again.
Traffic on one or more pages drops, while overall site traffic remains stable.
The most obvious signal indicating cannibalization is argentina whatsapp number database that the relevant page for the query has changed.
The SEO module PromoPult will help you quickly and clearly track the site's position in search . The platform has a whole set of tools for promoting and analyzing the site. You can monitor the dynamics of positions in Yandex and Google, track traffic, and the system automatically determines the relevant page for each key request when creating a project.

Monitoring positions in the PromoPult interface
Monitoring positions in the PromoPult interface

If the relevant page in the search results differs from the one specified in the project, the “ns” marker will be displayed next to the search query:

Why Cannibalization Is Dangerous in SEO and How to Avoid It

Clicking on a marker will display more detailed information:

Why Cannibalization Is Dangerous in SEO and How to Avoid It

Suspicious queries can be additionally checked in Yandex and Google. In the search bar, type the key phrase, add the operator site and the resource name.

Read about other Yandex and Google search operators in this review .

The search results will display pages in descending order of relevance. We study in more detail those that are in the first places. If we see a lot of intersections in key phrases and similar content, we can talk about cannibalization.

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