Carousel Carousels - typically appear on mobile searchesCarousels

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Affect 14% of keywords, with travel and hospitality sectors being the most affected. What is a carousel? Carousels are most commonly displayed in mobile searches, but can also appear in desktop searches for certain types of content, such as searches for local tourism and recipes, or results that normally appear as lists, such as “Green Day albums.” However, Google is expanding them to include features like “carousel featured snippets,” which feature multiple “IQ bubbles” beneath a snippet that answer entirely new queries. Why are carousels important? According to one study, carousels currently affect 14% of keywords across all industries, with travel and hospitality being the most affected. Clicking on a carousel result can reveal information, for example for restaurants.

Which can include review ratings, address and photos. How do you optimize for carousels? Carousel results are pulled from the Google Knowledge Graph, which pulls from Wikipedia, the Google Facts Database, and the Freebase Facts Database. It can be difficult to know what types of searches result in a Carousel, however, with AccuRanker, you can denmark email list see if this SERP feature is available for your target keywords. Optimizing is difficult, but getting a presence and citations on Wikipedia can help, while optimizing images can also help. Tweets Tweets on GoogleA carousel of your most recent Tweets can appear anywhere in the SERP. What are Tweets on Google? Tweets are displayed as a carousel of three recent Tweets when a Twitter profile appears in the SERP. Why are Tweets important?

In a SERP, Tweet carousels can be eye-catching and even helpful for smaller businesses, as they take up more space at the top of the SERP. It can also help divert searcher attention away from negative content. How to optimize Tweets? It's simple: tweet a lot and make sure other Twitter users are interested in what you post. Techniques can include interacting with other Twitter accounts, incorporating emojis, and tweeting consistently. Conclusion As you can see, there are many SERP features that can help you increase your traffic. Remember that AccuRanker can help you identify which SERP features are available for your keywords and then track your rankings. To see how we can help you, be sure to sign up for AccuRanker's free 14-day trial —no credit card required. Convince Your Boss to Invest in AccuRanker: How to Build a Strong Business Case Have you taken a look at AccuRanker and like what you see?

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