Use the data provided by your lead base

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The next step is to use information you already have about your leads to perform an efficient classification, establishing the number of points each one should receive.

For your company to obtain perfect Lead Scoring , it is necessary to separate your analysis into two main data categories : behavioral and demographic.

The combination of these two groups will make up the final score for each lead. Learn the meaning of each of them:

Behavioral data: What is the level of relationship between the lead and the company? Have they downloaded any relevant content? Are they a newsletter subscriber ? All turkey phone numbers of this information says a lot about the level of interest of the lead.
Demographic data: information regarding age, income and position held. This is the lead profile. The closer it is to your persona, the better.
Combining all this information promotes balance and assertiveness in your lead scoring.

Set the activation score
The activation score refers to the cutoff point between an MQL and an SQL . In other words, it is the point at which the lead should be forwarded to the sales team by marketing.

Once the score is established, it is easier to move on to the next step, which is deciding on the scores that will be given to each agent who favors the lead in the purchasing journey.

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