55 Programmatic Advertising and First-Party Data Examples to Ignite Your Marketing Results

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Wondering how to use first-party data for marketing? Have a collection of first-party data and have no idea how you should use it to improve your marketing strategies? Not sure how you can use a programmatic advertising strategy to drive revenue?

If you answered yes to those questions, you’re in the right place.



Did you know that third-party data will soon be gone for good? It’s true. Companies like Google plan to completely phase out third-party cookies in the near future.

That’s why there’s no better time than now to start investor database and leveraging first-party data to ensure your marketing campaigns reach and convert your target audience.

On this page, we’re diving into 55 first-party data examples and top programmatic advertising strategies for business-to-business (B2B), business-to-consumer (B2C), and ecommerce companies.

So keep reading to discover how to use first-party data for advertising and marketing success!

First-Party Data and Programmatic Advertising Introduction and Refresher
B2B First-Party Data Examples and Strategies
B2B Programmatic Advertising Examples and Strategies
B2C First-Party Data Examples and Strategies
B2C Programmatic Advertising Examples and Strategies
Ecommerce First-Party Data Examples and Strategies
Ecommerce Programmatic Advertising Examples and Strategies
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First-party data and programmatic advertising: A complete introduction & refresher
Before we dive into our top examples and strategies for first-party data and programmatic advertising, let’s first go over a quick introduction and refresher on what those two terms are and how they can benefit your company.

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