Tell your audience something new

[surovy18]

I hear the sunrise in his voice and the Atlantic Ocean gently caressing the beach of São Vicente. His music reminds me how to make someone feel the story you are telling in their belly, even if they don't understand your language.

Turn your story into a real story, with a main character, who is recognizable to your target audience. To do that, do the QLSD groundwork (more on this in a minute). What resonates with your audience? What is their frame of reference? What challenges or problems do they have in achieving their goals, and what do they not yet know?

Have you asked them? I have. It takes less than two minutes to do.


To stand out and be remembered, it’s important for our brains that a message is new — or at least clinical nurse specialist email list one element of that message. What’s new to your target audience? What don’t they know yet? What’s a new way of looking at a familiar problem that many of them haven’t tried yet? There’s always something new to discover, no matter how well we know our topic. Even if the subject is ourselves.

I want you to have fun writing, and to do that I want to challenge you to keep challenging yourself to renew the way you approach writing . Turn your topic on its head. Literally, if you can. Approach it sideways, or through the eyes of a child. Approach it through the eyes of an alien visiting this planet. Have fun and allow yourself to find a new perspective.

This is what will help you find new and inspiring ways to tell your stories continuously. Try writing in a different language for once. It doesn't matter if you publish it. Try having fun with rap or poetry, as an experiment. One in 100 repetitions of the same thing may be 'interesting', but 1 in 100 experiments will be a fundamental breakthrough.

5. Get people moving.
Inspiring people is great, but what you really want from your Stories is for them to help you achieve your goals and help other people achieve theirs. That means you want to get people moving. But this is only possible if you also offer them a clear call to action.

[yadaysrdone]

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