Google Analytics Guide for Beginners: Everything to Know About GA4

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Everyone who has a website should use Google Analytics.”

There’s a good chance you’ve heard a sentiment like that before. But getting started with Google Analytics 4 is easier said than done, at least until you’ve had someone walk you through the process.

Whether you’ve yet to sign up for Google Analytics, or you set it up but haven’t started taking advantage of all of its features, this guide is for you. In this Google Analytics guide, we’ll cover:

What is Google Analytics?
What GA4 shows you
How to set up Google Analytics
How to use GA4
If after reading this article, you’re still feeling lost, consider working with the digital marketing experts at WebFX! We can help with Google Analytics consulting and closed-loop analytics to ensure that your business owner database is set up for success in 2025 and beyond!

Learn More: WebFX Digital Marketing Services



What is Google Analytics?
Google Analytics, commonly referred to as GA4, is a free tool from Google that enables you to analyze the performance of your website. It provides you with in-depth data and analytics reports about your traffic sources, how people interact on your website, the pages they view, and more.

Google Analytics also integrates with other Google tools such as Google Search Console, Google Ads, and Google Data Studio.

Universal Analytics (UA) vs. GA4: What’s the difference?
Before GA4, there was Universal Analytics. Universal Analytics was Google’s old model for processing data through Google Analytics. By July 2023, Universal Analytics was phased out and Google Analytics 4 became the new model.

So, how do they differ?

Overall, GA4 is very similar to Universal Analytics. It processes a lot of the same data and provides similar insights. There are a few differences between the models.

GA4 uses “events”
In Google Analytics 4, the interactions on your website are labeled as “events.” Previously, UA recorded actions as “hits,” and there were multiple hit types, like page view and social. Now, GA4 measures everything as an “event” and there are no “types”.

Event data graphics and charts from Google Analytics

GA4 offers new data streams
A big difference between UA and GA4 is that GA4 offers data streams. Previously, UA had account, property, and view levels. GA4, however, only has an account and property level, and the property level is different than it was in UA.

Here’s how they compare:

Levels Universal Analytics Google Analytics 4
Account The account that manages your Analytics properties The account that manages your Analytics properties
Property Your digital property, like a website or an app Your digital property, like a website, an app, or a combination of both
View Where the data was viewed N/A
Aside from the “view” level no longer being part of GA4, the biggest difference is at the property level. At the property level, you can opt to have separate streams and properties for a website and an app, or you can combine the data from a website and app to create a unified picture of your data.

Essentially, the data from the website and app remain as unique data streams, but they’re combined under one main property to create a better understanding of your overall performance.

So, for example, if you have a discount coupon code app and create a website just to promote that app, you can combine the data from these two data streams to get a better idea of your performance, rather than viewing the data separately on separate properties.

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