a Satisfied Customer Tends to Repurchase From Brands They Trust More Often , Demonstrating Greater Loyalty Than Those Who Have Not Yet Established a Relationship With the Company. These Loyal singapore item phone number Customers Are Also More Likely to Explore and Purchase New Products or Services From the Company Itself, Since . To Obtain All These Benefits, Relationship Marketing Uses Specific Strategies That Fall Within the So-called Lead Nurturing . The Company's Investments Are Therefore Lower While the Generated Roi Increases.increase Brand Awareness and Create Brand Advocatesa Satisfied Customer is Inclined to Share With His/her Network of Contacts the Positive Experiences Lived With the Company, Acting as a True Spontaneous Promoter of the Brand .
These Loyal Customers Become Advocates of the Company, Starting a Positive and Free Word of Mouth Capable of Contributing Significantly to the Increase of the Reputation and Awareness of the Brand. This Translates Into Savings for the Company, Which Does Not Have to Invest Excessively in Advertising Campaigns When the Customers Themselves Take Care of Spreading the Positive Reputation of the Brand.how Relationship Marketing Worksbut How Does a Relationship Marketing Strategy Actually Develop?considering the Primary Objective of This Approach, That is, to Retain Customers by Satisfying Their Needs, It is Natural That the First Step Coincides With the Analysis and Segmentation of Customers Into Groups Organized by Interests, Characteristics and Behaviors.
