Among these leads, we find the term SQL. What does this term refer to? Is it dubai whatsapp number list important to categorize these users under this term? We answer all these questions in the article.
Table of contents
1. What is an SQL in Inbound Marketing?
2. The importance of SQL in Inbound Marketing
3. MQL and SQL in Inbound Marketing: What are their differences?
4. How do I ensure that a SQL meets this condition?
1. What is an SQL in Inbound Marketing?
SQL (Sales Qualified Lead) refers to a lead qualified by the sales team and previously verified by the marketing team.
This user is considered ready to move on to the next stage in our sales process, since they have shown interest in some of our company's products and/or services. In short, they are a lead likely to make a purchase from our business.
Within the categorization of our leads, SQLs in Inbound Marketing are the last link before presenting a budget and successfully closing a sale by the sales team.
2. The importance of SQL in Inbound Marketing
Previously, most companies did not have their marketing and sales departments aligned. In fact, although it is becoming less common, we still see companies that fail to establish this union between their two departments. This translates into poorer day-to-day performance of both teams, not achieving synergy between them and significantly reducing the achievement of the objectives they had set.
Therefore, by making this differentiation between our leads, we achieve an efficient system, in which the marketing and sales teams can work side by side to optimize time and achieve an optimal result in our sales funnel.
