This KPI is exactly what it sounds like: the number of people signed up for a trial or a demo of your product.

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DonalCerry
Posts: 20
Joined: Sun Dec 15, 2024 4:07 am

This KPI is exactly what it sounds like: the number of people signed up for a trial or a demo of your product.

Post by DonalCerry »

When looking at this metric, you’ll also want to look at your website’s conversion rate (given the desired action is to sign up for a trial or request a demo). If you’re not getting as many trials or demos as you’d like, you should focus on improving your conversion rate.

Product Usage
Product usage measures how users are, well, using your product. This metric can help you identify what UX changes need to be made or what features and functionality you need to add, remove, or improve. Product canada mobile phone numbers database usage can be broken down into more granular KPIs, which include:

Total Users: Number of users per customer
Feature Engagement and Adoption: How many users are leveraging a certain feature or functionality
Time to X: How long it takes for users to onboard or complete certain actions with your product
Product Quality (Support Tickets and Escalations)
One way to measure product quality is through the volume of support tickets or escalations that come through. By closely monitoring this, you’ll get a sense of whether or not your product is delivering on the expectations of customers or if there are any critical issues that need to be addressed.

While this metric is particularly applicable to dev and services teams, marketing teams can monitor it to learn about their customers and how they can optimize their strategy and messaging.
yadaysrdone
Posts: 16442
Joined: Sun Apr 13, 2025 9:48 am

Re: This KPI is exactly what it sounds like: the number of people signed up for a trial or a demo of your product.

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