One of the main inbound marketing techniques is the production of relevant content capable of engaging the target audience with the aim of growing the customer network.
At this stage of planning, it is important to define the content to be produced, the dates for producing the texts, reviewing them and lithuania mobile database them in a posting calendar. The content must attract, engage and generate value for consumers, in order to create a positive perception of the brand and result in more sales.
The corporate blog is a gateway for visitors to ask questions and a way to convert them. The more content they access, the greater the possibility of these people entering an email marketing flow for future conversion. It is a good idea to produce and promote at least four posts and one more rich material (a guide, for example) per month.
Production of relevant content
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