These personal profiles should be considered a working document reviewed and updated at least once a year to ensure that your content addresses their specific needs.
Step 4: Review your tone of voice and targeted messaging
Now that you’ve identified your buyers and detailed information has been gathered, the next step is to review or define your company’s tone of voice (ToV). This document defines who you are as a brand and outlines the rules and characteristics when communicating with your audience.
If you haven’t yet defined your brand’s distinct personality traits, start by reviewing the 12 brand archetypes. Select a primary and secondary archetype that best reflects your brand. Certain behaviors or personalities exhibit specific desires; Therefore, some will naturally appeal to us more than others.
Next, map out your brand personality and list the things you are and aren't, such as: We are knowledgeable, transparent, trustworthy, friendly, and helpful. We are not arrogant, pushy, rigid, joking, or pushy.
