Local SEO Ranking Factors: Reviews, Relevance, Distance, and Prominence

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One of the most important factors for local SEO is reviews .

Online reviews directly influence your business’s ranking in local searches, especially on Google. For small businesses , such as restaurants or gyms, getting positive reviews is crucial to improving their visibility. Google values ​​businesses with genuine and frequent reviews, as these demonstrate strong customer engagement. For example, a restaurant with many recent reviews is more likely to be seen than one with few or old reviews. Therefore, encouraging customers to leave a review is one of the most effective strategies to improve online positioning and local SEO.

In addition to reviews, there are three pillars that determine belize phone number database local ranking (we saw them above but I want to underline them):

relevance (relevance)
distance
prominence
Relevance is how relevant your business is to a user’s search . If you’re a clothing store in Florence, you need to optimize your site for “clothing store in Florence.” Distance is simple: the closer you are to the searcher, the more likely you are to appear in the results. Prominence is about your online authority: businesses with a strong digital presence, reviews, citations, and local backlinks rank higher in local SEO . In short, focusing on these three factors helps you climb the rankings and attract customers to your area.

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The Importance of NAP in Local SEO
The NAP (Name, Address, Phone) represents the main group of contact information for your business, and is one of the crucial factors for local SEO.

Activity name
Physical address
Telephone
But why is it so important? When Google evaluates your online presence, one of the first things it checks is the consistency of your NAP data across all platforms. If your name, address, or phone number is different across sites and directories, Google may consider your business less trustworthy , penalizing your online positioning and local SEO.

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