You Can Create Lists Based on Different Data Sources

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Creating Ads Audiencestargeting Your Ads to the Right People is Key to Success With Advertising. With Billions of Users Worldwide, Finding the Right Audience Can Seem Like a Challenge, but the Audiences Feature Makes This Task More Manageable.in the "Audience" Section of the Business Manager, You Can Create Lists of Users to Whom You Want to Target Your Ads . These Lists Can Be Divided Into Two Main Categories: Retargeting and Prospecting.retargeting Targets People Who Have Already Interacted With Your Brand or Website , Such as Site Visitors, Users Who Have Added Products to Their Cart, or Who Already Follow Your Official Page on Social Media.


Using the "Custom Audience" Feature, , Such as Customer Files, Website saudi phone number check Traffic, and Interactions .create Custom Audiences on Adsfor Example, the Customer File Allows You to Upload a List of Contacts Already Acquired, Who You Want to Re-engage, While the Website Traffic Allows You to Create Retargeting Lists Based on User Behavior on the Site, Perhaps Including All Visitors in the Last Days or Who Have Added Products to the Cart in the Last . Interactions, on the Other Hand, Can Be Used to Reach Those Who Have Already Interacted With the Company Page on and Instagram With Likes, Comments or Shares.



So, if Retargeting is Aimed at Those Who Are Already Familiar With the Brand, Prospecting , on the Other Hand, Aims to Find New Potential Customers for the Business . With the "Similar Audience" or " Lookalike Audience" Function, Uses Data From the Existing Audience to Create a New Audience With Similar Characteristics . But in Addition to This, Allows You to Create Audiences Based on Interests for Example, Interactions With Specific Pages and Content on , Behaviors the Actions Recorded by , From Birthdays to Moving to a New City and Demographics Information Taken From the Profile, Such as Education and Age Using the "Saved Audience" Option.