Table of Contents
The impact of AI on the B2B sales cycle in the technology sector
How generative AI is improving B2B sales in the tech sector
1.- Increase efficiency
2.- Open new markets
3.- Restructure the traditional sales model
Implement generative AI in your B2B sales
Generative AI is revolutionizing the B2B sales cycle by chinese overseas british data offering tools that increase salespeople’s productivity and efficiency.
While the essence of selling is about building relationships of trust and minimizing friction, generative AI makes it easier to optimize these processes through data analysis and automation . This allows salespeople to focus more on customer interaction and less on administrative tasks.
Projections indicate that implementing generative AI can increase productivity in sales and marketing by $0.8-1.2 trillion. Companies that have adopted technologies such as automation and data analytics have improved their operational efficiency, allowing more time for customer interactions. Although only 21% of business leaders have fully implemented generative AI , according to McKinsey , interest in the technology is growing.
How generative AI is improving B2B sales in the tech sector
According to McKinsey, generative AI is helping IT B2B sales to:
1.- Increase efficiency
Generative AI is transforming the B2B technology sector by maximizing efficiency and opening up new growth opportunities. First, this technology redefines productivity. By automating repetitive and operational tasks, it allows sales teams to focus on high-value interactions, such as building trusted relationships with customers.
