How to Apply Drift's Strategy to Your Brand

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Think about how you can "refresh" the norms in your industry. Consider what truly matters to your customers. What unfortunate truth has saturated the general market experience? If they value personal connections, position your brand as the one that prioritizes genuine relationships over impersonal transactions.

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Starbucks: One Person, One Cup, and One Neighborhood at a Time
starbucks brand

Starbucks is the largest coffee chain in the world, and they've built a brand around a few key pillars. One is convenience — you can find a Starbucks on nearly every corner. They also offer a wide range of high-quality menu items beyond coffee so that there's something for everyone. And finally, they focus on the experience, creating a warm and inviting atmosphere in their stores.

Starbucks is synonymous with coffee, and they've built a brand associated with quality, convenience, and experience. They have a very loyal customer base and often benefit from going viral on platforms like TikTok as their audience experiments with drink orders.

How to Apply Starbucks Strategy to Your Brand:
Consistency is key. Whether it's the quality of your products or the experience you provide, ensure that your customers can always rely on your brand to deliver.

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