Ceramiche Falc: case study ceramic shop

[nusratjahan]

The customer
Falc Ceramiche is a company that mainly deals with the sale of ceramic floors, parquet, bathroom furniture, sanitary ware and fixtures.

With a surface area of ​​over 3000 m2, it is the ideal place to find materials, ideas and solutions for the home.

The Ciociaria company has managed to increase its turnover even during the years of the crisis in the construction sector, thanks to targeted communication strategies both online and offline.

Restyling of the logo, a website with a completely Australia telegram data new layout, graphic campaigns in newspapers and billboards, plus social channels ( Facebook and Instagram ) to listen to customers and gain new ones.

As a rebranding activity we performed a restyling of the company logo and completely redesigned the entire website which now (unlike before) has pages optimised for mobile viewing (smartphone, tablet).

But as we often tell our clients, having a website is not enough if it is not associated with a marketing strategy focused on brand awareness .

The strategy
The marketing strategy we have created starts with the creation of an editorial plan of content to be published and sponsored on the Facebook page.

We then dedicated ourselves to acquiring interested contacts through lead generation, also using the Messenger chatbot .

bjective: to increase turnover in the month of June and bring more customers into the showroom .

Promotion: complete bathroom at the price of €1,490.

After several meetings with the client we understood that we could not exclude the offline strategy part, but we had to strengthen it with Digital Marketing.

How did we act Offline?
Since the target of ceramic companies is not always found on Facebook, we also included in the marketing strategy the creation of some 6×3 posters positioned in strategic points of the city. In addition, we took care of the graphic design of a flyer to encourage customers to purchase other products, thus increasing customer retention (the ability of the Company to retain its customers).