Prestige hairdressers: omnichannel marketing strategy

[nusratjahan]

Objective
The goal was to create a completely renewed image for the Client, destined to be launched in a new Salon in a much more prestigious location than the previous one, located in the historic center of the city; the rebranding was declined at corporate level in logo, sign, new salon, uniforms, plaque, menu, business cards, letterhead, invoice, envelope, gift card, gift box, website, social channels (FB + IG), photos and institutional video.
What we did
The first step was to design a new Logo with an elegant and prestigious style, an aspect also underlined by the black and gold colors, already attributable to the Client's image for some time.

After having centered the Logo we proceeded to Australia telegram data graphically coordinate all the Client's communication media, both online and offline.

Once all the graphic systems were in place, we planned an editorial plan of ad hoc content, intended for publication on the Client's Facebook Page and Instagram business profile.

The different contents had as a common denominator hair color, the client's main specialization and distinctive feature compared to competitors.

The strategy
At the same time, sponsored campaigns were launched on Facebook and Instagram, as well as via the Messenger Chatbot.

The objective of the sponsorships had a double value: on one hand to promote the Brand by increasing its authority and consequently also awareness, on the other to generate new leads by giving the user the possibility of downloading a free Guide on hair color in exchange for the email.

Subsequently, the Chatbot also allowed us to establish new relationships with potential audiences.

This process led to the acquisition of over 350 targeted emails and more than 250 Chatbot subscriptions, thanks to which we were able to structure an email marketing/chatbot marketing flow to cultivate and strengthen the relationship with each individual user.

Through email and chatbot, we were able to have two different channels available to the Customer, which proved to be very effective, both in the short and medium and long term.

During the inbound marketing phase we had time to create the new website prestigeparrucchier.it and an emotional institutional video that was launched with a sponsored campaign on both Facebook and Instagram.