Seamless customer experience

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Some ways to optimize customer experience 1) Personalization and humanization
Personalization is as fundamental to the customer experience as humanizing relationships. B2B buyers have unique needs and preferences, and they expect salespeople to take these into account. Personalization goes beyond simple customer segmentation to include providing relevant product recommendations , tailored quotes , and personalized communications .

According to the International Data Corporation , an information technology armenia phone number lead research and consulting company , the use of artificial intelligence (AI) for personalization is on the rise, with 57% of B2B companies investing in AI to improve customer experience, but the human factor cannot be ignored. In fact, while AI can bring significant improvements, the human factor remains irreplaceable in establishing emotional connections, taking an attitude of listening to customers, understanding their specific needs, and providing real added value.

For sellers on B2B online purchasing platforms, a smooth customer experience is essential. This means choosing a sales platform with simplified navigation features to reduce friction in the purchase process and ensure smooth interactions at every stage . Business customers want to save time and quickly get the information and products they need. Therefore, a smooth customer experience helps to increase conversion rates and customer satisfaction .