Black Friday is the day that kicks off the Christmas shopping season and is celebrated after Thanksgiving, and most stores take advantage of the opportunity to release accumulated stock at unique prices.
Please note that Black Friday in Latin America behaves differently than in the United States. According to Black.Friday.Global, you should take into account the following data:
In Latin America, and around the world, Black Friday will be celebrated on November 27, 2020.
Buyer activity peaks between 1:00 p.m. and 4:00 p.m.
During Black Friday, an average of 3.4 products are purchased per person in Latin America.
A large percentage of sales will be made online.
So the question to answer is: Are you ready? If your answer is no, follow these tips to boost your business sales.
Prepare your business
We still have a few days that we can take advantage of to boost our sales. So follow this checklist to optimize your online store:
Check your server capacity : According to Privalia , in 2020 e-commerce accounts for 89% of purchases made up to Black Friday, and this percentage is expected to increase significantly during this weekend. If you don't want your store to go through the same thing that happened to Kylie Jenner's store when she launches new products, which crashes in a matter of minutes, it may be time for you to review and increase your purchasing capacity during these days.
Check with your hosting provider for bandwidth to increase capacity during these days. Improve your site's performance through WPO (Web Performance Optimization) techniques. Make sure you have a good hosting service.
Does it charge well on the phone?: This is ultra gambling data malaysia phone number important, since as 2020 has proven, most purchases are made through taps on the smartphone screen. So you'll want to check the responsiveness of your online store.
What discounts do you plan to offer? : We know you want to get on the wave of online offers. So we recommend promoting stock with a juicy offer that they can't refuse. Since many people take advantage of these days to do early Christmas shopping, vacations and even to remodel their homes. Important fact: many purchases are made through comparison shopping, which is done at the time of purchase or days in advance.
This is essential for stores, as data shows that the most popular categories are: clothing, electronics, shoes, appliances, cosmetics and perfumes . Take advantage of this data and highlight the presence of these products in your store.
Check out your added services: From free shipping to contactless delivery, the selling point in e-commerce in 2020 has been a variety of added services to the order.
Simplify the sales process and create a system for abandoned cart recovery: Avoid making the checkout process too long or complicated. Allow visitors to place orders without having to create a customer account. Limit the checkout process to a maximum of 5 steps. Consider integrating a step-by-step screen that informs the user about the current step of the checkout process.
Security of your eCommerce: The first service you need to check is the security of your shopping cart, as this is the biggest concern for users who may be shopping these days. Make sure your SSL certificates are up to date and that you can offer secure transactions with payment methods such as Pay-Pal, Safety Pay, Amazon Payments and Google Checkout to avoid fraud.
Create promotions, discount coupons or gift cards: This is one of the marketing strategies that works very well and influences the purchasing decisions of many consumers. For this reason, brands and companies have seen discount coupons as a perfect marketing tool to reach their target audience, encourage purchases and build loyalty.
Make yourself present on social media: With the start of the holiday season, which is marked by Black Friday, we recommend that you keep your social media up to date. And don't just use them for your marketing, but also take advantage of the opportunity to showcase your social actions as a company. Since 76% of people say that the actions a brand has taken in response to the crisis will have a great impact on the possibility of buying something from it in the future.
Interestingly, 50% of consumers click on Instagram stores before making a purchase decision, so we recommend optimizing the products in this social network store. If you need help with social media, contact us!
Build anticipation: Don't wait until the last day to contact your potential buyers. It's ideal to start a few weeks in advance, either with a campaign within your store or with an e-mail.
Use your customer list and rely on email marketing; it is estimated that the email conversion rate during Black Friday increases by up to 300%. It is a great idea to take advantage of this time to send an original message to your users and help generate excitement about your business.
Invest in retargeting; this is the best time to do it. Target those who have visited you before and, for whatever reason, did not complete their purchase.
Update your purchasing policies: Keep in mind that the Consumer Law is quite clear when it comes to protecting commercial exchange, so you should have a section on your website that clarifies all the purchasing policies, which should include, for obvious reasons:
Product warranty.
Return or exchange policies.
Shipping and home delivery policies.
Additional services included in the cost.
And if your products come from abroad, make sure that import costs are included in these policies, as this will give you more credibility during this Black Friday.
