Table of contents
1 Let's start at the beginning: What are Landing Pages?
2 What is a website and why do you need to have one?
3 If I'm going to create a website, why create a microsite?
4 And what is a microsite?
Let's start at the beginning: What are Landing Pages?
Chances are, long before you even knew what they were, you've seen them in action and have subscribed to a website, downloaded a book, watched a video, or pre-ordered something. Each of these web pages are called landing pages that are specifically designed to attract customers.
That is to say, landing pages are instruments that generate action on the part of the user.
This action is quite simple: establish a connection between gambling data korea phone number your business and your customers. Or in marketing language: generate leads . Connections can be made in different ways, depending on the needs of your business. For example: you can put a specific promotion to sell out the stock of a pair of shoes you have, with a limited offer for those who click on a page designed to buy them.
So, think of them (because you can use one or more, depending on what you need) as a cover or filter to websites.
What is a website and why do you need to have one?
A website is a virtual space where different digital documents (pages) are stored on a server and shared over the Internet. By extension, websites are the places where ALL the information you have on the pages is stored.
So, websites are the places where you find the information you are looking for at any given time.
A website can bring many benefits to your business or brand, such as increased visibility for your products or services, reduced physical advertising costs, and the ability to become global in scale.
There are different websites, depending on their size and functionality, which are classified as: blogs, e-commerce, institutional or branded. And there are also different professionals who can help you make them more beautiful and attractive for your sales.
If I'm going to build a website, why build a microsite?
Keep in mind that a website serves a specific function, which is to communicate and inform about your company, such as the mission, vision, and primary services or products that make you the best option for buyers, but what happens if you want to do a promotion for a specific season and you don't want to change the entire website, the option is to choose to create a microsite.
And what is a microsite?
It is a collection of web pages that are specially designed for a specific purpose. And it is highly recommended that they are linked to the main website. We could define the microsite then as “small sites that offer specific information in a usable, clear and beautiful way, and of course, within the reach of the user with the aim of generating much more direct communication.”
As you may have noticed, there are subtle differences between the different ways to appear in search engines based on the functions they have to boost your sales. Likewise, each page takes a certain amount of time and money to get up and running, depending on the specific needs of each brand or business.
