One of the most complex professions in the digital world is, without a doubt, that of a community manager . This professional is of vital importance when it comes to establishing, managing and evaluating the community that forms around a brand, business or public figure.
Back in 2014, it was said that the Community Manager is responsible for creating a community around a brand. Now, the definition goes much further: it is the link between the brand and the digital community.
What characteristics should you have to be a good Community Manager?
For a brand to grow and prosper online, it needs to have a good team that fully identifies with its values and knows it in depth . This, together with the following qualities, will make you the best qualified for the job.
Empathy.
If you ask us, the person in charge of managing the messages generated around the brand has to be someone who is trained in customer service. Since people when they talk about you online tend to be either delighted or annoyed in every sense of the word, that person has to know how to respond in the moment and do it well, offering solutions and valuable content.
Knowing how to work as a team.
The ideal community manager is someone who can generate ideas gambling data indonesia phone number and link the ideas that occur around them to the ideas that occurred to them. Because their job is to communicate what is done from within to the public and what the public responds to the members of the company.
Although no one believes us, viral content is made from a statistical point of view. And yes, in the marketing world there are millions of things that can be measured to help achieve sales goals. In addition, the data generated on social networks is a tool to help define trends and generate new and better content.
Be meticulous.
You have no idea how horrible a crisis caused by a typo can be until you tweet about a government account. In this life, everything is checked up to 20 times if necessary. And this requires patience, time and a lot of people skills. As well as being extremely cautious.
Types of Community Manager.
No, not all community managers specialize in the same things, and not all companies are for all community managers . This leads us to define certain types of Community Managers, which are determined by the type of work they can do in companies.
The one who answers messages.
This is the most basic and important of all, as it is responsible for generating sales leads, handling complaints, managing appointments and even generating payments, depending on the type of company you work for. This is the person who knows your digital audience best, as they are the ones who interact with them.
The one who creates content.
You might think that answering and creating content is the job of just one person, but that's not necessarily the case. There are companies that can hire people who specialize in content. These people can write videos, GIFs, animations, and so on, with the help of other specialists ranging from designers to editors, including a long list of creatives.
The one who makes content in Real Time.
These are especially useful when it comes to writing and representing famous people on digital platforms. They are the ones who write on behalf of politicians, artists, athletes and even influencers. And they usually go after the person they represent while they are in public. Or, they are also the ones who generate media content, since they must also be monitoring everything that happens around them and hunting for trends.
Superhero? Nah, someone who has a lot of tools.
CMs don't go to war alone, on the contrary, there are hundreds of tools with which they can do an incredible job.
Design tools: It is necessary to master at least a little bit of Photoshop, Canva, Spark, Illustrator (or their free versions) in case of emergency.
Monitoring tools: there is everything in this field, but a lot can be done with your brand's reputation when reviewing Google Trends, Brand 24, Brandwatch, Sociallisten, among others, which will give you details of what is being said about you.
Content tools: There are many ways to create content calendars and filter content trends, such as: hootsuite, buffer or postcron. And even within the social networks themselves.
As you can see, it's not just about being on Facebook all day long, it's a job that requires a lot of dedication and a lot of preparation on the fly. Do you want us to help you manage your social networks ? Ask us, we'll advise you at no cost or obligation.
