As you continue reading, you will find out what the benefits of using interlinking are. In the following post we will explain its advantages and how to use it.
Table of contents
1 What is internal linking?
1.1 Dofollow and nofollow links
1.2 Specific areas for linking
1.3 Location strategy
2 Benefits of interlinking: What are they?
2.1 Strengthen the user experience
2.2 Position keywords
2.3 Reduce Google algorithm crawling
2.4 Promote indexing
2.5 Convey authority – Encourage web traffic
2.6 Don't clutter your sidebar too much
3 Types of interlinking
3.1 Structural
3.2 Horizontal
3.3 Vertical
3.4 Contextual
3.5 Mixed
What is internal linking?
The formulation of links within a web domain, that is, it is focused on the specific distribution in different pages that make up a website.
In this way, the connection between the different pages is improved in order to improve the user experience.
For example, you can create a link from the home page to the services section or link to other texts in the various blogs with published content.
These elements are therefore common and help to maintain a unification or distribution on the web and thus ensure that different visitors can move around within the web space. Among the outstanding attributes of internal links are:
Dofollow and nofollow links
Dofollow links transfer authority between pages, while nofollow links prevent the transfer of authority and are ignored by Google, meaning they are not crawled or added to SEO positioning .
Specific areas for linking
Links located within each menu section, in the footer. They gambling data india can also be chosen within the blog texts, surrounded by keywords or using attractive phrases related to the topic.
On the other hand, navigational links and distribution in depth levels may be used.
Location strategy
By selecting specific URLs or areas within the website that generate interest or are relevant to the project. Keep in mind that some sections are designed for sales, retaining leads or generating conversions.
To do this, it will be necessary to maintain a list with professional keywords that are potential to choose the anchor text that will be used within the strategy.
Benefits of interlinking: What are they?
Additions in linking areas within the website are a valuable attribute that makes the difference and will be a plus for boosting online positioning. From there, you can access:
Strengthening the user experience
With internal linking you will be carrying out the guided tour with the aim of keeping the visitor on the website for longer.
Therefore, you will achieve permanence within the website and thus reduce the bounce time in the different areas that make up the online site.
Position keywords
URLs should contain the appropriate keywords for each page. In addition, internal linking is used within each website to give priority to certain points and thus improve the page's authority.
In this way, visibility and focus are generated based on enhancing keywords to maintain a better position in search engines.
Reduce Google algorithm crawling
The different locations within the site will have an impact and allow the Google algorithm to stop and carry out the relevant crawling of the indexed pages and include those that still need the addition of details, to boost indexing.
Promote indexing
Not only backlinks are essential to transmit authority, keep in mind that the addition of permanent links adds value to Google. In this way, authority is promoted and the online space is actively improved in order to ensure that the page is visible to the intended audience.
Convey authority – Drive web traffic
Internal linking within the website makes the website a space of interest and even serves to indicate to Google that it complies with a different structure and with the focus on satisfying the needs of visitors.
Don't clutter your sidebar too much
Don't use a sidebar that creates excessive reloads and affects overloaded linking. To do this, use advisable and good practice interlinking that does not deteriorate online visits within the space.
Types of interlinking
Among the various links that you can add within the online space, the following stand out:
Structural
Those located in the structure or layout of the website . They are usually located within the menu, sidebars, footer or services. At this point, you should consider how the website is structured? What type of elements are going to be added?
From there, the different links that are potential and go hand in hand with the type of website are placed.
Horizontal
It is focused on linking related content in order to facilitate searches and precision for different users.
In this way, it is given priority by placing it within the text in order to link it to other related text.
Short keywords are regularly used to hook and facilitate the location of an educational text that makes it easy to locate links related to the topic being read to reinforce and promote the user experience.
In addition, several links can be used simultaneously in order to generate more importance and create relevance in that content.
Vertical
Known as silo or pyramidal linking, they are characterized by the use of keywords at the first level and then applying the management of longtails with fewer visits, and less preponderance in another hierarchy.
This interconnection system is used in categories and subcategories within a website.
Contextual
Located in the content and surrounded by contexts associated with the topic, these links have become functional, since they use valuable anchor text to allow Google to position longer or shorter texts.
Mixed
This resource is used to put into practice by simultaneously applying 2 types of links . Everything will depend on the type of strategy that needs to be executed and is appropriate to give strength to the texts.
It will all depend on the type of plan that needs to be executed and its implementation is valuable to improve the visibility of websites and online sites.
