Below we discuss aspects related to what type of link to choose, and the special attributes that are obtained through management and selective promotion. Keep reading!
Table of contents
1 What are sponsored links?
1.1 Types of sponsored links
1.1.1 Paid Search
1.1.2 Sponsored Placements
1.1.3 AdSense Links
1.2 What are the benefits of sponsored links?
1.2.1 Progressive return of profits
1.2.2 Encourage conversions
1.2.3 Amplify strategies
1.3 Why are sponsored links important?
1.3.1 Reduce unusual marketing costs
1.3.2 Strengthens brand positioning
1.3.3 Select the channel to use for sponsorship
1.3.4 Identify the keywords
What are sponsored links?
It is represented by those links that are advertisements and have a simple and easy format. To locate them, you can use the ideal search engines to track them.
Therefore, they are used as an advertising strategy to promote companies or digital businesses by creating text and graphic formats, which are variable. Among the outstanding qualities of the ads are:
Variable and strategic location , depending on visibility and type of marketing strategy.
Speed, by setting out the specific period or date required and thereby achieving campaign implementation.
Measuring and monitoring results , by achieving and obtaining a measurement of what is achieved or expected to be achieved.
Some links are known as paid or web advertising based on the gambling data china hiring of spaces to advertise small text ads and small advertising pieces on related websites or social media spaces such as Facebook , among others.
An exceptional attribute is its application to specific market segments in order to adjust to the brand's offering or segment type.
Types of sponsored links
There are 2 simple models to promote digital companies or businesses that want to advertise. To do this, actions can be put into practice focusing on 2 aspects such as:
Paid Search
Based on those advertisers who decide to sign up for Google Ads and check, what kind of competition do they have with the keywords? From there, make a selective list to select the one that best fits the product and service to be promoted.
Sponsored Placements
Focused on those digital ventures, where the owners or proprietors of authoritative pages already request advertising with temporary banners, under appropriate locations or with direct visibility for those online visitors.
This method is suitable for promoting different articles or services through sponsored links (by placing the attached link attribute), otherwise you run the risk of being penalized by Google.
AdSense Links
Not only search engines make money from paid advertising. There are other methods that promote the visibility of certain links, through the use of AdSense , which works by including links to web spaces with the aim of earning money for each link.
In this way, for each click made by the user, they obtain small fractions of earnings, like a payment or compensation, for the online visit to where the user is directed.
What are the benefits of sponsored links?
There is no doubt that the implementation of sponsored links generates contributions in favor of digital projects or ideas that require support or need to enhance visibility. Among the advantages obtained are:
Progressive return of profits
Depending on the type of keyword selection that fits the type of business, if you are going to start with Ads ads, promotion within the website requires a prior evaluation of who owns the website? What is the authority and regularity of visits?
From there, you can evaluate to begin the trial and error test in order to put into operation and implementation or management of strategic links.
Encourage conversions
Promotions formulated with the necessary parameters generate attraction for the target audience. In this way, it is possible to promote the user's intention in order to better enhance the offer presented.
In other words, you gain access to a good conversion rate and a return in favor of the value of the brand or business to be advertised.
Amplify strategies
They work simultaneously with other online marketing strategies. Therefore, they are versatile and easy to combine with other tactics, whether content marketing or social media. This will speed up the results and thereby achieve advantages in relation to organic traffic in favor of the website that implements it.
Why are sponsored links important?
Among the attributes and aspects in favor of sponsored links, they include:
Reduce unusual marketing costs
You will have a planned investment and will aim to reduce the investment. With this, you will know what the costs will be for the acquisition plan. From there, expenses are reduced and focused on the priority for reaching or connecting with the indicated audience.
Strengthens brand positioning
It helps to maintain and promote the positioning of the website, it will be the strategy to engage and connect with the target audience that you want to conquer, for example : A visitor enters the online site and you will have in your favor the recognition and easy contact with that selective audience.
Therefore, it represents a useful step to promote digital businesses that are less visible and thus guarantee better traffic to the web content.
Select the channel to use for sponsorship
There are certainly numerous digital channels or media, however, you must choose the one that best fits your growth strategy.
In this way, you selectively add the medium according to your audience or segment of users who show interest in what you are offering.
Identify the keywords
If you have selected the Ads strategy, the keywords you choose must fit a couple of criteria, including: search volume, competition and cost per click.
Your mission and focus is on selecting the keyword that generates positive contributions and is in favor of the brand's digital growth strategy.
If you still have doubts and want to boost the growth of digital brands or if you are starting a digital project, at Agencia Digital 9mm we provide you with personalized help and advice according to your requirements, contact us!
