The challenge of making a truly successful presentation is such that some brands (and we know this from experience) turn to a person specialized in instagram phone number data adapting the content to the presentation format and laying it out with very little time . But except in these cases, when we can count on the help of a professional, we will be in charge of helping the client shape the presentation.
It all depends (as always)
A quick and fairly standard disclaimer for our blog. The format, layout, and balance between written and visual content will depend greatly on the type of event. It's clear that an annual meeting with investors is a far cry from the launch of a limited edition pair of sneakers, and a national pharmaceutical convention is nothing like a bank's teambuilding event . Anything in common? All of these events will probably require one or more presentations. Anything else.
Objective, audience and time
These are the three main points to consider if you are wondering how to make a successful presentation for an event. That is, why we say what we say, who we are addressing and how much time we have to get this message across. And depending on the answers, our presentation will focus on a greater density of textual or numerical content, or on a greater weight of visual and design elements . Length is perhaps the only aspect that always responds to the same criterion: the more concise you are, the better . The attention of the audience, even the most dedicated, tends to disperse. Therefore, try to concentrate the most important things in the first half of the presentation .
Format
In terms of format, although it may not seem like it, there is also some room for creativity. There are several formats, which come from the world of start-ups , focused on presenting the idea to potential investors in a way that makes its great potential understood and is truly convincing , without taking up too much time from these busy people, who usually finance this type of project.
PechaKucha (from the Japanese word 'chat, whisper'), Ignite, 20x20, Lightning Talks, Elevator Pitch... are just some of the names used to describe these formats that, although they have slight variations, basically share the same philosophy: to present ideas that are often complex in a quick and effective way .
Let's look at the 20x20 format as an example . Basically, there are 20 slides with 20 seconds of presentation for each one . In addition, it is recommended that the slides be as visual as possible with a minimum of text , and an image that conveys the idea in a conceptual and direct way. And from there, we move on to, perhaps, the most important rule of making a presentation.
Balance
In this case, we are referring to the balance that must exist between what is expressed in the presentation and what is told later based on this expressed content. The presentation must include the most important points and serve as support for the speech , but never replicate the speech itself.
Huge text boxes, illegible graphics, large volumes of data… All of this must be simplified as much as possible or given the most visual form to be digestible for the public. If we had to invent a formula, of 100% of the content, 20% should be reflected in the presentation, and 80% should be developed in the speaker's speech .
Tools
Don't forget that technological advances allow us to design without being designers and to considerably improve our writing . There are numerous tools , such as Canva, Genially or Emaze. They are very intuitive, easy to use and offer a wide variety of templates and almost infinite customization options so that you can let your imagination run wild and do something really creative.
Preliminary test
And finally, a practical tip. Always rehearse presentations on site , especially if they include embedded multimedia content. This is important not only to test the audiovisual equipment, but also to control the timing and space . This will help you feel more relaxed and natural on the day of the event.
