Therefore, the content that you will find in our podcast can be of great value if you are interested in the world of Email Marketing , Marketing Automation and CRM .
So, in this post, we are going to see valuable content from five professionals who have been on our podcast. They have told us about different difficulties they encounter on a daily basis within their respective companies, and at the same time, they explain how they deal with them.
1. Amelie Midoun from Orenes Group
In this episode, we spoke with Amelie Midoun, CRM Manager at the Orenes Group .
Amelie shares details about her vp hr email lists role and how she manages customer retention and monetization for various businesses within the group, including sports betting, casinos, bingo halls, hotels and restaurants.
Discover how the Orenes Group approaches customer lifecycle management through detailed segmentation and the use of advanced technologies such as Salesforce Marketing Cloud and artificial intelligence . Amelie also offers insight into the evolution of email marketing and the importance of staying up to date in an ever-changing environment.
2. Matteo Bortolin from Vetilea
In this episode, we talk to Matteo, co-founder of Vetilea , an innovative pharmaceutical company focused on products for the veterinary sector.
Matteo talks to us about how Vetilea has managed to overcome unexpected obstacles, such as the COVID-19 pandemic, and how they have used email marketing and other digital strategies to grow and stand out in their sector.
From data collection to campaign personalization , Matteo will give us deep insight into how to optimize communication and improve customer relationships.
3. Marta Pi from Freshly Cosmetics
This time, we spoke with Marta Pi, head of Marketing Automation at Freshly Cosmetics.
Marta will be joining us to share her valuable experiences and insights on how Freshly Cosmetics has evolved in using email marketing and automation to improve personalization and customer experience.
During our chat, Marta will tell us how they have overcome the challenges of integrating multiple data sources and automating customer communications . We will also explore how Freshly Cosmetics has used artificial intelligence to optimize their campaigns and how they have implemented innovative strategies for customer loyalty .
4. Luciana Giacobbe from Vodafone
On this occasion, we were joined by Luciana, a sales and marketing expert with an impressive career in renowned companies such as Vodafone and communication agencies in Argentina.
Luciana shares her experience leading teams at Vodafone and gives us a detailed overview of how to improve sales opportunities and build customer loyalty .
We also delve into a specific case with Lacoste in Argentina, where Luciana and her team achieved surprising results using segmentation and storytelling techniques.
