Contrary to popular belief, paper is one of the most sustainable products currently in use for the following reasons:
Its main raw material, wood, is natural and renewable.
It is recyclable and can be reused several times to make new products.
It is biodegradable
Forests , the main source of raw materials, have been managed sustainably for years, especially in Europe.
It can be manufactured using gambling data indonesia phone number renewable energy
And to conclude with its “civil value” (not sufficiently well perceived), it should be noted that in Europe, our forests are growing annually by 6,450 km2, which is the equivalent of 4,363 football fields of new forest every day and that, to give an example, reading a printed newspaper can generate 20% less carbon dioxide emissions than using a computer for just 30 minutes .
With regard to its value in Marketing, paper is a very powerful communication tool that is based on renewable resources and recyclable material, although there is a mistaken perception that electronic media are more environmentally friendly than paper media. The different communication and information channels can and should complement each other. The question is not choosing between electronic or printed media , but how to combine them in the best way to achieve the best possible impact. It seems clear that in digital media we have become accustomed to reading short articles diagonally, and yet those of us who read on paper dedicate more time and attention to them. In this respect, it continues to be essential to create differentiating and absolutely high-quality content .
We understand that Marketing and Communication in print media is becoming a niche medium where it is and will be key to define the target audiences very well in order to offer them the content they are looking for, and the Internet has helped in this because it has contributed to generating an extraordinary fragmentation of the audiences. In this way, the different audiences will look for the content they want, when they want it and in the medium they want, both in print and online.
Finally, and as irrefutable proof of what we are discussing, we have the most important furniture company in the world, which year after year increases its penetration in online media, but also increases the physical distribution of its famous catalogues because they have the ability to segment their audience much better due to the combination of on and off media , delivering their different physical and digital messages and content in a very focused way.
