The characteristics of this consumer are changing and evolving at a dizzying speed, as they are supported by the development of the Internet . For example, a study mentions that currently 67% of consumers are considerably influenced by the opinions they find online, and these opinions can make the difference between buying a product or not.
The digital consumer has some clear gambling data india phone number advantages over his analogue predecessor : he has much more information about the state of the market in general (both supply and demand), which means that he makes informed decisions. Furthermore, in the event that he disagrees with a service, he also has the power to express his discontent and/or defend his rights before the thousands of users who are present in online communities and social networks. This new situation makes customer satisfaction an even more transcendental value for companies.
But how can we satisfy such a demanding digital consumer?
The key, and therefore the biggest challenge, is knowing how to understand your audience . We are not just talking about needs, but also about behavior and development. The digital consumer is constantly changing and moving in different directions depending on their circumstances and the technology available. Knowing how to adapt to these changes is vital for the survival of any company.
The need to know your audience is not a new concept, however, the segmentation required to reach each digital consumer remains a challenge for many companies . Listening to their concerns and being able to solve any problems that may arise is important when it comes to creating a lasting bond.
To attract digital consumers , companies must learn to fully understand the development of their needs, identify their preferences and successfully apply them to their products or services. Only then will they be able to win them over.
