Don't know how to highlight your products this Christmas? Mediapost tells you how to plan an effective Christmas campaign.
What does a Christmas campaign consist of?
A Christmas campaign consists of creating a complete commercial plan for the most magical and special time of the year. Memories, feelings and emotions must not be moj database missing, since these are the three things that create bonds. By forming these bonds, it will be easier to attract potential customers and meet the needs of current customers.
Christmas campaigns are carried out a few weeks before the Christmas season, with October being the start of these. But what is the aim of them? To get traffic moving, reach potential customers, provide the best possible experience and promote and sell the best products of the brand. And all this without forgetting to provide personalized attention.
Marketing tips for a Christmas campaign
Whenever a campaign is launched (promotional, Christmas, summer, etc.) it is essential to follow a series of steps so as not to leave anything behind. Well, a Christmas campaign must have the following:
Analysis of your customers' purchasing patterns
Research is used to understand your customers' attitudes and behaviors. Once you have drawn your conclusions, you will be able to know how to focus your business opportunities.
Data analysis
What do customers like and what motivates them? What do they buy at Christmas to eat, give as a gift, treat themselves to…? All information is important to be able to satisfy customers with Christmas campaigns and promotions.
Segmenting consumers
Not all consumers are the same, but they do have common tastes. Segment consumers by age, hobbies, preferences… Small groups are easier to plan, as they have similar interests.
Definition of objectives
Once you have your customer and data analysis in place, you will know what your opportunities are and from there you can define your goals. Remember that these have to be measurable, achievable and appropriate for the dates you want them to be met. What goals might these be? For example, increased market share, awareness of your store or increased leads and sales.
