We have already talked about the importance of emotions in the text . But how to get a response from the reader, what words to use? There are four triggers that provoke the strongest emotions in us. I will tell you how to use them today.
Content
Trigger one: guilt
I know, it sounds so-so. No one wants to feel guilty, and especially no one wants to provoke guilt in others. After all, guilt is a negative emotion, along with anger, fear, and disgust. Guilt is difficult to use, and if you get it wrong, your entire audience may turn away from you.
But there is a time and place for everything. For example, think guatemala phone number material about public service announcements for animal shelters. You see a sad, beaten puppy sitting on the side of the road, and a sad song is playing in the background… And it works. Animal shelters get a lot of donations, they attract volunteers. How does it work? Through guilt.
Because what does this ad do? It takes the stage and tells us, "These are the horrible things that happen to homeless animals. And if you don't donate to us, you're partly responsible for it." That's the negative side of guilt. But you don't have to do that: you can take a more positive approach.
Guilt and compassion are really two sides of the same coin. And if you’re trying to evoke compassion in your reader, you’re essentially using guilt as a means to evoke emotion. Here are a few words I recommend adding to your content for this trigger:
Humanity;
charity;
donations;
Mercy;
kindness;
compassion.
These are positively coloured emotional words. Of course, if you want, you can also use negatively coloured ones, such as "disgraceful", but I would not recommend doing so.
Trigger two: trust
