Higher education in Business Management. Fluent in English and Russian. Also knows German and Arabic. Author and editor of projects on marketing, gambling, Amazon, HR, and many other topics. Technologies are complicated. But their marketing is not necessary. The right technical content allows you to clearly explain the most complex topics and win the trust of the audience. Today, the editorial team of "Contentim" will talk about how to create successful tech content.
Content
Why do we need technical content?
Over 95% of tech brands use some form of content marketing. And rightly so! ecuador phone numbers resource For companies offering complex solutions, there’s no better way to deliver useful, relevant information to both existing and potential customers.
The days when people trusted a brand based on their own experience are over. Today, you need to earn the goodwill of your customers before they make a purchase. Smart technology content marketing is a great way to earn that trust.
Customers no longer respond to traditional advertising, but they engage with information they find useful or interesting.
The Internet makes it easy for people to share reviews of tech products and services, and for companies to distribute information to a wide audience. Useful and valuable content can be used to reach this audience and convert readers into customers.
Here are six main purposes for which technical content is created:
Attracting attention to the brand. If no one knows about your product or service, they will not be able to decide to buy. So you need to make some noise!
Attracting New Customers: With effective content marketing, you cast a wide net, increase your leads, and attract new customers.
Increased brand loyalty: Reading true and real stories can strengthen customer loyalty to a brand they already believe in.
Improved SEO positions. The more high-quality, unique and search engine optimized content you post, the more likely you are to appear in high search results.
Interact with customers. Study what interests them, what worries them, what materials they click on more often, optimize your content plan for this data.
Educate current and potential customers. You can share relevant and insightful statistics, discuss market trends, or talk about how your business aims to make a positive impact overall.
Features of technical content
As marketers, we talk a lot about content distribution and promotion — two very important elements of content marketing. However, it all starts with the content itself — if it is not high-quality, thoughtful, and tailored to the specifics of the market, your strategy will fail. Let's talk about the specifics of technology content marketing.
Understanding the audience
Every marketing decision should be made with the target audience in mind. These are the users you are creating content for; these are the ones you want to attract, educate, and encourage to become customers. The content should be a showcase for the tech products and a solution to the audience’s problems.
To get to know your target audience better, create customer portraits that describe key characteristics of different segments. This will help you imagine potential readers and tailor your message.
It’s also important to reach your audience where they are. Use the channels your potential customers prefer and create content in formats that interest them. Content marketing isn’t just about blog posts. Videos, infographics, white papers, ebooks, social media posts, or anything else interesting and creative — it all depends on your audience and what they want.
Working with terminology
