A copywriter's portfolio gives a competitive advantage in an oversaturated market. An attractively designed document will indicate the professionalism of the performer, and competently structured information will answer questions from potential employers and close objections. Together with the most successful authors of the Contentim editorial team, we have collected the best practices and examples that allow copywriters to get their dream job.
Content
What do customers expect from a copywriter's portfolio?
Beautiful design and high-quality content are not the most czech republic phone number resource important things in a copywriter's portfolio. Customers first of all want to understand whether the contractor is suitable for solving a specific task, and to do this quickly - without digging into dozens of links and pages. After all, you often have to look through a large number of similar portfolios.
It is important to answer the following questions:
Does this person offer the services I need?
Does he have the necessary skills ?
Has he written on similar projects in my industry?
Is he a reliable contractor (meets deadlines, delivers the promised quality)?
Does he understand the business goals of the content?
It should be convenient for the customer to find answers to these questions; well-thought-out navigation is important.
What format to choose for a portfolio
Before you get into the principles of creating a good copywriter portfolio, you need to choose a format. Let's look at the possible options.
Website
The most substantial and universal portfolio format is a personal website. It is convenient to provide a link to it on any platform. For example, where file uploads are not supported.
In addition, the site looks professional - it is clear that the author approached the issue responsibly. After all, to create a resource you need to allocate time and budget, pay for hosting, maintain functionality - this is more difficult than putting together a PDF file.
The site is easy to navigate. You can add interactive elements, gamification, storytelling. In general, there is more freedom for creativity. For example, Jose Carlos Benitez turned his portfolio into an engaging experience.
How to Make a Copywriter Portfolio: Guide + Examples
