So far, everything is fine, it's part of the process. But a few minutes go by and we search again, with the difference that now our ads don't appear on Google . "Why? The last time I searched, the results came up and my Google ads were there?" - you might ask yourself.
We explain some reasons why your ads may not be showing on Google, and how to fix it.
Do you manage your own Google Ads account?
Advertising on Google isn't difficult if you know how (another thing is getting a return on your investment and helping your business grow, which usually requires the 99 acres database collaboration of an agency that has managed more than 500 SEM campaigns ). Google makes its Google Ads platform available to everyone, where, with full access or the simplified Google Ads Express access, you can launch your first ads on Google.
After several tutorials, asking around on forums and consulting with a friend who understands something, you feel ready to launch your first ads on Google: you create an account, enter your billing information and make a sketch of what the campaigns will be like. Due to lack of time and practice , you set up a single campaign, with a single ad group, all the keywords you want to appear for, and two ads with a very, very commercial text (the more commercial, the more sales, right?). You'll leave the extensions for later, we'll start with a CPA strategy (because sales can't cost you more than you're investing), and with this you feel that you're ready to advertise on Google.
Now you do that first search to make sure everything is okay, you see that a small modification is needed, you try to search for yourself a couple more times, and after the third or fourth time, you no longer see your ad. What is going on? What could you have done wrong? The answer is: nothing .
You should know that the objective of Google's algorithm is to show you in its results the ones it considers most relevant based on your queries. Whether or not you have clicked on the ads that Google has shown you, when you continue making similar queries the tool understands that what it offers you is not of interest, and replaces the ads that it showed you the first time with others or, in some cases, stops showing them to you completely. This will only happen to you , it does not mean that other users will stop seeing your ads on Google the moment they stop showing to you. They will have to perform those same actions for that to happen.
So don't worry: stop searching for yourself and follow these steps to ensure that your ads are showing on Google.
