In the sense that, traditionally, with marketing, we have a product, and then we try to go find an audience and sell to it. And, what, in this case, Chip and Joanna Gaines did, but there's lots of examples of people doing it and companies doing it, is they found an audience, and then they went and sold products to that audience, which is so that it flips everything on its head. And, it's really what media companies have always done, where they build the audience. And, in some senses, the audience itself is the product, but it's also a potential avenue for monetization. And, so, if you're able to build a large audience that is highly engaged, that really has a strong brand affinity, then you have really built a platform onto which you can sell almost anything, as long as it's related to that audience.
And, a great example of that is Gwyneth Paltrow and Goop. She started out as a blogger and now she is an e-commerce behemoth who sells lots of different types of products to her audience, which is just ready and willing to gobble it up.
CAROLINE: Yeah, yeah, yeah. And, it's really powerful to think of it this way. And, once you start thinking about it, it's like I had like 10 examples pop up in my head that I'm like, oh, and now I buy all these things from like... I have all the Jamie Oliver cookbooks, because one day I got up in the morning and I found Jamie Oliver's Italy on TV. And, I fell in love with it. And, then just bought all the Jamie Oliver cookbooks and like that, tons and tons of examples like this. It's so powerful.
