Content
What is lead generation and why is it needed?
Let's start with the definition of the lead itself. Any person hungary phone number library interested in a product or service is considered a lead. So, a lead can:
register on the site;
subscribe to the newsletter;
place an order;
leave contact information for feedback, etc.
Lead generation is the collection of contacts and data about potential customers. The process involves obtaining information that can then be used to establish business relationships.
Now let's talk about the purpose of lead generation. IT companies need lead generation to turn potential clients into real ones. Its advantages are also easy to explain: the more leads you collect, the more clients and data you will have to work with them correctly. And after collecting leads, a sales funnel begins - no, not magic - through which your leads move forward and gradually turn into regular and loyal clients.
Channels and methods
To generate successful leads and reach an ever-evolving audience, it is worth investing resources in lead generation channels. The most effective ones are usually considered to be email marketing, content marketing, social media marketing, and SEO optimization. These channels work well in any industry, including IT.
There are a great many methods of lead generation. This includes content, landing pages with chatbots, advertising, and even online events. Like traditional customer acquisition, online models are based on demonstrating expert knowledge and building trusting relationships.
Types of Lead Generation Funnels through Content for IT
The basic lead generation funnel consists of three stages:
TOFU (needs identification);
MOFU (search for information and explore alternatives);
BOFU (making a purchase decision).
In content marketing, lead technologies are built a little differently. The classic lead generation funnel through content can be divided into three stages:
Discovery: The lead first becomes aware of your brand or the product you sell.
Consideration: A qualified lead (or potential customer) decid
