Expert content is the foundation of online marketing, which denmark phone number library guarantees you the respect and trust of your audience. Contentim International Editorial translated an article by Ann Ginn about how to attract experts to work with content and do it right.
Working with subject matter experts is good for several reasons. First, experts help content creators understand and explain the topic in a deeper way. Second, they add authority to the content and can help promote it within their networks.
However, it is not always easy to include an expert in the process. To do this, you need to:
find and vet experts inside or outside your organization;
enlist their support;
to include them in the content creation process in a smart way.
Preparing to engage a specialist and organizing joint creativity makes the work much easier. Here are some tips for improving each stage of creating expert content.
Content
Find the right expert
Where to find an expert? This can be done both within your organization and outside of it. But make sure you understand the pros and cons associated with each option.
Internal experts
The fastest way to find experts is within your company. But don’t stop at managers and key team members. Ask your colleagues, “If you had a question about [topic], who would you go to?”
Pros : Content builds your authority as an expert and increases awareness of the topic among team members. Experts don’t need to know exactly what you do (though they may need to know about your target audience or the content you need). They’re also more likely to collaborate, since it’s all for the benefit of a common employer.
Cons : Audiences may be skeptical of information received from internal specialists. In some cases, the firm may require you to work with an “expert” who is not one. Finally, the specialist’s involvement often goes beyond his job description, so helping you is far from the first or even second priority in his daily routine.
СОВЕТ: Не полагайтесь только на характеристику эксперта, предоставленную компанией. Просмотрите его онлайн-профили — обратите внимание на то, что он говорит, что другие говорят о его работе и где его опыт был полезен.
Внешние эксперты
Сотрудничество с экспертами за пределами организации расширяет круг возможностей за счет большего числа знатоков вашей тематики. Их можно найти несколькими
