Blogging can be a great additional marketing strategy tool for a tech startup. It is another way to communicate productively with your target audience, show your expertise in the niche, present your product and introduce your services. Today we will consider the main characteristics of the Medium platform , its advantages and disadvantages.
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Medium Explained
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Before assessing the intricacies, advantages and disadvantages of the Medium platform, it is worth first understanding how it is structured and how it works. In essence, Medium is an electronic publishing house czech republic phone number library promoting social journalism. In such a media model, any author can publish on an equal basis with professional journalists. The main thing here is to find your voice and interest the reader. By the way, about readers. The platform does not publish official statistics on the number of paid account users, but they estimate their readership at 170 million.
How does this work?
Medium is a platform where you can host and run your blog. This is done by professional journalists, authors, and companies. This media model is not new, and is often compared to Twitter and WordPress — the only difference is that Medium has very high standards for the quality of the content posted. Here you can find blogs on completely different topics, from politics and health to pop culture and technology.
An interesting feature of the platform is that you can earn money here. If you become a member of their affiliate program, you can earn money on your publications (here they are called "stories") based on how much time subscribers spend reading them.
At various times, Medium has published authors with big names — politicians, entrepreneurs, writers, and journalists. Formats include both short personal notes and photo reports, as well as voluminous longreads and even journalistic investigations. The platform also allows you to communicate with the audience, send and receive messages and reactions from readers.
Like any other online content creation project, Medium has its advantages and disadvantages. Let's take a closer look at them.
Why use Medium?
