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"A personal brand is not a hobby or entertainment, but a tool for costa rica phone number library developing an organization. Now business expansion and our personal development go hand in hand. It was not always like this, but we understood this necessity. Why this is important, we will tell below" - Shukhrat and Sergey, founders of the digital agency Hope Group .
Personal brand as a way to promote business
Personal brand, self-marketing, I-brand are the names of one promotion format. This is a unique image of a person, which is associated with certain values, skills and experience. Subsequently, this image will be associated with the company.
Is it worth allocating resources to promoting the “I-brand”? How can its development affect sales, reputation and brand recognition? What parameters should be used to evaluate the success of this promotion format? Let’s look at it step by step.
How does self-marketing help business?
Earn more: by increasing the cost of goods/services, or the volume sold. A strong personal brand not only “brings” new clients, but also attracts new business opportunities: partnerships, investments, invitations to events, etc.
Stand out from the competition.
A personal brand allows you to emphasize your uniqueness and expertise in a certain area, to separate yourself from competitors. To convey the advantages and features of your product. A personal brand helps to establish trust with clients and partners.
If you like, this is an additional channel for promoting your offer.
Among hundreds of similar proposals, people are more likely to choose the one whose representative the person is.
Shukhrat and Sergey have managed to form a trustworthy image. Openness in business and life helps to convey values, which attracts and retains clients.
A strong personal brand helps build a loyal community around your business, which gives impetus to growth and development. Through it, you can control the image and reputation, which is important for the long-term success of the business.
Personal brand as a way to promote business
