10 books on business, innovation and marketing that you should check out

[rabia829]

The Tedexis team has compiled 10 titles for reading on marketing, business and innovation to share with our readers on the occasion of the celebration of International Book Day on April 23, 2013. Here is the list of suggestions:

Business Model Generation. Authors: Alexander Osterwalder and Yves Pigneur.
A Whole New Mind: Why Right-Brainers Will Rule the Future. Autor: Daniel H. Pink.
The Innovator’s Dilemma: The Revolutionary ig database Book That Will Change the Way You Do Business. Autor: Clayton M. Christensen.
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School. Autor: John Medina.



Atlas Shrugged. Author: Ayn Rand.
From the noble savage to the good revolutionary. Author: Carlos Rangel.
All of us. Author: Manuel Acedo Sucre.
The Science of Serendipity: How to Unlock the Promise of Innovation. Matt Kingdon.
Business Model You: A One-Page Method For Reinventing Your Career. Autores: Timothy Clark, Alexander Osterwalder, Yves Pigneur.
Crossing the chasm. Autor: Geoffrey A. Moore.
We look forward to your comments on the books.