Today, with 1.4 billion users , TikTok is the fourth most used social network , making it an excellent option for companies that want to increase their brand recognition online .
In this article we explain how TikTok can improve our digital marketing strategy , an area in which you can train through our online Degree in Marketing and its three in-person modalities: Degree in overseas chinese in worldwide database Marketing in Madrid , Degree in Marketing in Valencia and Degree in Marketing in the Canary Islands .
Why should you include TikTok in your marketing strategy?
To become aware of the importance of TikTok in establishing marketing strategies, it is enough to highlight some of its data and metrics :
It is available in more than 35 languages and more than 150 countries .
It has been the most downloaded app on iPhone devices and at least 90% of Android devices also have this app installed.
Receives at least 1 million visits daily .
At least 50% of people who use this social network do so on a daily basis .
It has a wide variety of content that generates great popularity, such as dance, music and other entertainment videos.
It works through a highly personalized algorithm that easily intuits what a user wants to see and what they don’t. This makes it easier for brands to establish connections with a specific audience that is genuinely interested in their product.
It is easy to use and offers the option of using tools that create more interactive and natural content, without having to invest a lot of money in resources. The message received by the audience is clearer, more precise and more humanized .
What advantages does TikTok offer to companies for a marketing strategy?
By using TikTok, you may increase the opportunities to promote your brand , strengthen your reputation, and build connections with your target audience to achieve your business goals. Some of the most notable benefits include:
Access to a very large community : Most TikTok users are very active and participative when using the platform. Therefore, if you want to establish an interaction with users or potential customers, TikTok is the perfect choice to achieve this.
Creative content : Several of its tools make use of artificial intelligence. In addition, the application allows you to create videos that are easily distinguished thanks to their dynamism, filters and sound effects, which you can customize according to your brand's requirements.
Ease of connection with the audience : TikTok allows for greater connectivity with other people and opportunities for expansion thanks to the simple way it has of presenting a product or brand to a large number of users.
Development of advertising content : TikTok offers various alternative formats for advertising, such as in-feed ads, takeovers or effects .
Trendy : Platform users are kept up to date with the latest trends at all times, and can use them to develop their next marketing strategy.
Tips to keep in mind if you decide to implement a marketing strategy on TikTok
Some tips that complement the functions of the community manager by implementing a better marketing strategy on TikTok are:
Be creative: While staying on top of trends and developments is important, these videos will be less effective if they don't stand out from other videos.
Use humor: Many of the most viral videos on TikTok have a comedic or even surreal tone that, when adapted to your brand, can be very beneficial in achieving greater visibility.
Engage users: The level of interaction that exists between users and brands on TikTok is essential. That is why it is so important for brands to strive to create original and quality content that can generate a great impact on the audience and make campaigns memorable.
Understand the metrics: Because the metrics handled on TikTok are much simpler, content creators and companies themselves can focus on creating quality videos, which are crucial to attracting a large number of users.
Challenge users: On TikTok, users are more willing to accept challenges, test their creativity and invest time and effort into creating their content. Don't hesitate to launch a campaign that represents a real challenge and is interesting when creating challenges that can become viral content.
The benefits of using TikTok to improve a company's marketing strategy are multiple . Increasing your brand awareness, connecting with your audience, or gaining new followers are just some of them. Make a list of your social media KPIs and get insight into how to achieve them and make your brand more successful .
