Previously, we have talked about how to evaluate whether you actually need to hire a digital marketing agency . It is mainly about evaluating:
What are the business objectives you want to achieve?
If you are clear about the steps to take to achieve these goals.
If you have the resources (time, equipment, people, knowledge) to carry out marketing actions that allow you to achieve them.
Once you are clear about whether you need to hire a marketing agency, the next step is how to choose the most suitable one.
google digital marketing agency
There has to be a way to filter the 769,000 results that Google returns.
A good start is to check out our post on how to choose the best digital marketing agency for you. There, you’ll see that we recommend taking what you see on digital into the real world – that is, having a face-to-face meeting.
Along these lines, today we want to prepare you for that meeting with the most important questions you should ask a digital marketing agency.
1. What processes do you use to work with your clients?
With this question you should cover two very important aspects of an agency's work.
The first of these is how the agency relates to its clients. This includes how they collect information, how they process that information, what inputs they need, who they need to be in contact with. In other words, all aspects of the agency-client relationship must be clear.
On the other hand, it's important to be clear about the agency's approach to digital marketing strategy in general. Maybe it's an agency that prioritizes social media or video generation. What's important is that you know how the agency treats the different areas of marketing and how this relates to your needs.
This point will be essential to define how the agency will help you meet your objectives.
2. What type of clients do you work with? Have you worked in my sector?
Many digital marketing agencies serve clients from different sectors. But there are also some that are recognized for working for a particular sector.
Hiring an agency that has already worked in your sector means that they have already acquired certain knowledge that can help you achieve better results.
In general, unless the sector requires very specific knowledge, it will not be essential for the agency to have previous experience. For example, one sector in which it may be important to have an agency with previous experience is the health or pharmaceutical sector. Likewise, for a B2B company it could be important to have an agency that understands the particularities of this sector.
3. What technology do you use to work on digital marketing?
This section includes both the software or technology they use to carry out marketing actions. This ranges from the platform they use to schedule messages for social networks, to the CRM they use to follow up with their potential clients.
This section also includes all the tools for measuring gambling data turkey results for the different aspects of the digital marketing strategy.
With this question, unless you are clear that you need to use a specific technology, it will be important to try to find out more details about the agency's work processes. In addition, knowing the tools they use will give you the opportunity to consult with an expert if they are appropriate for you in case you have doubts about any of them.
4. How will the results obtained be reported?
Remember to be clear about your focus: you are hiring this agency to help you achieve your business goals. Anything they propose to you should be related to this.
Therefore, it is important that you take into consideration the following points:
Look for an agency that understands your goals and is able to define relevant KPIs to achieve them.
Make sure the agency has a clear and defined process for communicating with its clients. For example, regular reports, etc. Make sure these reports contain information that is relevant to you and to achieving your business goals.
Don't trust an agency that doesn't offer to review marketing actions every three months or more. On the one hand, the digital world is very changeable, and what works today may not work tomorrow. On the other hand, all the information collected from your users, potential clients, etc. will serve to provide feedback and enrich future campaigns and actions.
5. What services are included in the rate?
Of course, one of the most important questions to ask when determining which digital marketing agency to work with is the budget. This will first allow you to know if the agency and your business are aligned in terms of investing money.
But, in addition to the total amount, make sure that all the services included are itemized in the proposal. This will allow you to know that all the services you need to achieve your goals are included in the proposal.
You can also ask the agency what other extra services are usually required by their clients. You may want to include some of these services in your final proposal. This is a good time to think about your future needs and whether they can be covered by the agency, as well as how you are going to pay for them.
Now it's your turn
Now you know what you should ask a digital marketing agency to determine if it is the most suitable one to help you achieve your goals.
Having direct prior contact with the agency that will be your business's ally in the coming months is essential to get this relationship off to a good start. So I don't think I need to tell you what the next step is today... Contact us
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