Young people in Qction, adults behind

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“Our survey highlights the importance of privacy awareness in building consumer trust in brands and AI technologies,” said Harvey Jang , Cisco Vice President and Chief Privacy Officer. “Nearly 60 percent of privacy-aware consumers are comfortable using AI. Increasing awareness and educating consumers about their privacy rights will help them make informed decisions and develop greater trust in emerging technologies.”


The report highlights a generational gap in privacy chinese overseas british database management: while young people are the most likely to take measures to protect their data (46% versus 16% of those over 65), adults remain less active on this front. Furthermore, the use of security tools such as multi-factor authentication and password managers is increasingly widespread, with 73% of Italian consumers adopting these solutions.

Towards global privacy rules
In Italy, 65% of consumers believe that privacy laws have a positive impact, and 76% support the idea of ​​consistent global regulations to ensure minimum standards of data protection.

“Data is an asset that we all need to actively protect,” said Anthony Grieco , Cisco Senior Vice President and Chief Security and Trust Officer. “From using multifactor authentication to ensuring that users clearly and easily know who can access their information when it is shared, we are encouraged by the actions respondents are taking to protect their personal information. ”