Yes, Templates, because planning requires more than ideas and projections. When talking about money, you need to see everything in a simple, clear, transparent way, but most importantly, every $ invested must be justified and must mean a return on investment.
Twelve Free Templates to Create Your Digital Marketing Budget. Twelve Excel spreadsheets ready to use for planning expenses for your marketing and digital marketing efforts.
It's the first month of the year and if you haven't organized that presentation where you will tell your clients how much they have to invest this year in Digital Marketing, this post will be useful to you because it also comes with Templates.
The digital marketing budget is a document prepared by a company's Digital Marketing team, by its Marketing agency or by an entrepreneur who is leading the digital area of his business.
In addition to explaining the marketing strategies and actions that the company needs to implement on digital channels, this document breaks down the financial resources that will help achieve the objectives set out therein, in a given period, generally from 3 months onwards.
Remember that Digital Marketing actions do not show results immediately, but rather there are prudent time frames that range from three months onwards, depending on the goals that are set.
Features of the Digital Marketing Budget
1.- It must be understandable
A digital marketing budget must be understandable, because the person approving it is probably not a marketing specialist, but rather a person in charge of the administration or assets of a company or a bank executive, if you are asking the bank for support to invest in the marketing of your own business.
At this stage, it is important to define what it is for and how it will help the company achieve its objectives.
2.- Define clear objectives
The objectives you set must be well gambling data korea defined. Remember that an objective is based on a verb, that is, it means an action and should always lead the person who is approving the budget to know what actions they will execute.
Not just what you are going to achieve, which is almost always increasing sales, but specifically, how you are going to achieve it.
3.- The Digital Marketing budget is an official document
Yes, a Digital Marketing budget should eliminate the appearance of inexperience that one has at the beginning, it allows establishing a clear service-value relationship between your clients, in case you are a Marketing specialist and in case you are organizing the budget of your own business, it is an essential element that will allow you to control yourself and know the performance statistics of your company.
4.- Establish, within the budget, the key indicators
Known as key performance indicators (or KPIs), they are the ones that will show whether your digital marketing efforts are paying off or whether they need to be modified. One of the great advantages of digital channels is that they are completely transparent and allow you to analyze in depth what each $ invested was converted into.
When you define key metrics for your efforts, you often miss out on data that doesn’t deserve your attention. People often get frustrated if they perceive a low number for an indicator that seems important, but maybe it really isn’t, either because it doesn’t respond to the needs of the campaign or because it’s part of that list known as vanity metrics.
Here are some examples of digital marketing KPIs that do count:
Number of visits to the site
Number of leads —people interested in your product or service— (or generating the first leads this year, if not done before).
Number of sales (or generating the first online sales this year, if not done before).
And then the time periods to measure it must be established. This is achieved by taking into account three aspects:
Visits per month
Leads per month
Sales per month
It is important to measure these three data constantly, since everyone in the company can understand their importance, if properly explained to them.
5.- Use Templates for Digital Marketing Budgets
We've done the hard work for you, now it's time for the fun part.
With the templates you can:
Visualize numbers in a clear format.
Customize and organize data as you prefer.
Take advantage of calculations with tables that already have formulas.
Plan and track according to the type of budget you require.
Includes:
Marketing Plan Budget, Digital Marketing Budget, Social Media Budget, Annual and Quarterly Marketing Budget. A total of 12 customizable files in Microsoft Excel.
