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Teenvio
15 Oct 2015
Reading: 2'
Email marketing is the preferred promotional channel for retailers to boost social commerce . This is one of the conclusions of the study carried out by Retail TouchPoints, where canadian cfo email lists email is once again the chosen channel to promote sales.
Before going into the news, we wanted to make a reference to the term social commerce to better understand the role played by email and email marketing campaigns within the promotion strategies of this social commerce.
What is social commerce?
Social commerce is a term coined by Yahoo in 2005 that refers to a type of online buying and selling promoted through social networks. Its use is based on the creation of collaborative purchasing tools where users can leave opinions, ratings or advice on products beyond those offered by the brand.
[piopialo vcboxed=»1″]Email marketing plays a leading role in boosting sales through social commerce[/piopialo]
As we already know, the opinion of an unknown person with no direct connection or interest in a particular product or service usually has a significant specific weight when deciding to purchase it. That is why these evaluations are so important for the retail channel and they strive to develop strategies to promote these tips, ways of use or positive assessments of them.
What role does email marketing play here?
According to this study, email plays a leading role in boosting sales through social commerce , as more than 80% of respondents believe that email is the ideal channel to promote these sales, even more so than social networks. In addition, 21% of respondents plan to implement a social commerce strategy in the short term.
Once again, email is the most effective and profitable weapon for increasing sales in businesses. And you, do you still not use email marketing? Would you like to try our free tool ?
