Neuromarketing , a specialty that makes it possible to locate the recipe for renewing the conversion of a company's products and/or services through a thorough scientific study combined with monitoring of user behavior, has become one of the basic pillars of the advertising campaigns of many brands that seek to infiltrate the minds of consumers .
Applied Psychology Initiatives for Marketing
#Importance of colors
Choosing the corporate colour is a very important step for any company iraq telegram data or service, since the effect it will produce in the consumer's mind will be one or the other, that is, if a company chooses the colour blue like Twitter, Facebook, Samsung or Skype, they are generating confidence, which is why it has become the most used colour among companies. But we should not be carried away only by that feeling when choosing our colour, since, depending on the culture of the country in which we are or what emotion we want to reflect, we can choose others. What do they mean? Purple means rupture, orange success and creativity, red courage and emotion, green hope or yellow optimism and happiness . And which one do you choose?
#Emotions on the surface
The decisions that 90% of human beings usually make are based on emotions and the connections they feel with certain products and/or services, people or values. It is clear that impulsiveness is not always the winner of the battle, since logic and research also come together behind the purchase decision . But, if a person feels that 'special connection' with a brand, they will end up purchasing its product because it will become a necessity.
Let's take today's televisions as an example. Consumers are looking for large televisions with extraordinary image quality and the possibility of connecting to the Internet (having a cinema without leaving home). How will we reach them? Simply by thinking about the emotions that they can evoke in them. In other words, if we understand the feelings that make users choose one television or another, we can create a special engagement strategy with which to design and improve purchasing patterns.
#The association as queen of the show
People tend to have a certain empathy with those close to them and those they don't know when they observe situations of success, panic, sadness or happiness. Children who are hungry, wars, births or achievements evoke feelings of nervousness, anxiety, sadness or joy. But these feelings are not entirely real, that is, the so-called mirror neurons make us feel them as if they were our reality.
These neurons play a decisive role when brands promise their consumers the resolution of their problems through images, videos, success stories, storytelling or studies that claim they can alleviate their pain. Therefore, the association becomes the queen of the show , since, if we plan a strategy where the association awakens our mirror neurons, we will surely achieve the engagement we are looking for.
