In fact, everything that has changed may never go back to the way it was before.
Digital marketing has also changed a lot, but some of its fundamental pillars remain the same: the need to attract and convert leads, generate sales and collect customers . In a word:conversions.
In this article, we will tackle the famous topic of conversion new zealand whatsapp mobile phone number list rate optimization, summarized in the acronym CRO – Conversion Rate Optimization, that is, the actions that can be pursued ( mainly on websites, e-commerce and landing pages ) to improve the success in obtaining such conversions, be they sales or leads.
Specifically, we will analyze the new CRO Marketing trends to consider today.
We’ll discuss our predictions for the best approaches your business can take in the coming year and what you can do to get ahead of the game.
Let's get started!
Summary [ hide ]
1 Why Paying Attention to New CRO Trends is Important
2 Top 9 CRO Trends to Implement in 2023
2.1 1. Personalization of web content
2.2 2. User Experience of websites and landing pages (UX)
2.3 3. Speed, speed, speed
2.4 4. Machine learning and artificial intelligence
2.5 5. Mobile Website Optimization
2.6 6. Build trust with transparency
2.7 7. Get and leverage user-generated content (UGC)
2.8 8. Optimizing payment pages in e-commerce
2.9 9. Optimize your video content
2.10 Conclusions
Why Paying Attention to New CRO Trends Is Important
Every year, Conversion Rate Optimization trends change to embrace new, more effective ways of engaging.
There is no denying the fact that it is becoming increasingly difficult to impress users and this difficulty shows no signs of decreasing.
The more digital media grows, the more users raise their expectations and the more challenging and complicated it becomes to involve them in the desired actions, even more so if you have an e-commerce, where even a minimal increase in the conversion rate, in percentage, can significantly increase revenue .
This is why CRO strategies need to be increasingly structured and varied. Furthermore, they need to be timely, unique and fit effectively and engagingly into the customer experience.
All these factors must be taken into consideration, otherwise the optimization of your landing pages or advertising campaigns will not bring great results!
