In this article, however, we focus on Google Ads (formerly Adwords) and what aspects to keep an eye on for lead generation with Google .
The biggest challenge – for any project – is not to get the contacts, but to improve their quality and to get them at the right price . This is evident even after some time from the start of the campaigns.
In fact, when we switch to an automated bidding strategy like “maximize conversions”, we can generate many contact requests , but the risk that they are of low quality is just around the corner .
Today we focus on how to set up a Lead Generation strategy new zealand whatsapp number data with Google ADS following a few simple steps and we will give you some tips to improve the quality of contacts.
If you are interested in having an initial free consultation on your lead generation strategy , contact us without obligation or take a look at these two case studies:
B2B Lead Generation in the Pet Sector
Generation of Requests and Contacts in the Aesthetic Medicine sector
lead generation pet industry animals case study
lead generation aesthetic medicine advertising campaign case study
Lead Generation with Google Ads: Some Tips to Raise the Level
The points to be addressed are:
Campaign Strategy Lead, Target and Conversion Process
Search Terms and Audiences
Some tricks to improve your Ads
The Key Role of Landing Pages
1. Strategy, Target Analysis and Conversion Process
The study of the target audience is fundamental for the Lead Generation action. Thanks to it, it is possible to obtain all the information necessary to proceed in a strategic and coherent way.
What kind of people are you targeting? What characteristics do they have, what information needs do they need to satisfy? But also how does the conversion process usually develop?
Let's try to go step by step.
Before thinking about keywords, let's try to think about the type of question we want to intercept.
After having identified the typical customer and his needs, you will be able to choose between a direct strategic approach , working on conscious demand, or an indirect approach oriented towards latent demand.
Conscious demand is when the customer knows what they want, for example a person with a broken down car on the highway simply wants direct contact with someone who can quickly fix the problem. In this case, you can test search campaigns, drive to store campaigns or call-only campaigns of Google ADS .On the contrary, latent demand is when the customer does not have an immediate urgency, but still needs something.
